Job Description

Are you an ambitious Marketer looking to specialise in Brand Marketing?

Does the sound of developing Brand strategies for one of the most iconic brands in the world excite you?

The Associate Brand Manager position plays an important role in the ANZ Brand Marketing Team to help drive consumer engagement and deliver the best 360 LEGO brand experience.

Core Responsibilities

Reporting to the Brand Director, you will play a central role in the marketing team as the product expert and be accountable for driving performance aligned with success metrics.

Brand Planning, Implementation and Support (60%)

Be the product and audience expert for various themes across our Preschool (parents of kids 0-5) and Boys First (kids 6-12) portfolio.
Learn how to develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers.
Build a “one team” approach; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with strategies and achievement of objectives.
Monitor competitive landscape and develop strong consideration for impact on theme plans.
Learn the pricing and assortment process with the support of the wider brand team; providing recommendations for your portfolio.
Be an active member of the Global Brand Marketing Network for your respective themes
Input into the development of the ANZ Marketing Strategy, objective setting process and consumer communications planning.
Support the brand team with large campaigns, projects and tasks as required.

Business Management (30%)

Weekly analysis and evaluation of theme and product performance. Learn to work collaboratively across all functions to identify and implement short term tactics to improve performance as required.
Lead consumer sales recommendations for your themes; which includes monthly forecasting and active participation in the S&OP process.
Have a continual improvement approach; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks.
Plan and run budgets related to multiple brand projects and marketing campaigns.

Brand Tasks (10%)

Create and develop high quality marketing materials that align with the overall brand strategy.
Coordinate the (bi-annual) new product presentation retailer events.
Be the brand lead for the annual Toy Fair trade show.

Play your part in our team succeeding

You will be part of the ANZ Marketing Team who excel in converting first class consumer and shopper insights into compelling, creative and innovative business and communication programs, underpinned by a strong commercial understanding and focus.

Every role at The LEGO Group comes with exciting challenges and opportunities, this role being no different! This role provides an exciting first step for someone who would value working on an extremely strong brand and innovative marketing strategies. You will be able to help maximise consumer engagement across all relevant touchpoints to deliver the best 360 LEGO brand experience, whether that be to new fans who have never seen the LEGO brand before or dedicated fans who have followed our journey since 1939!

Do you have what it takes?

Willingness to learn!
Excellent communication skills, both verbal and written
Strong presentation skills
Sound understanding of marketing principles
Strong organisational skills, with an ability to prioritise and run projects
Efficiency in multitasking
Passion and enthusiasm for Brand and / or Marketing!
Previous experience / exposure to working with media agencies on ATL campaigns is ideal
Experience within product marketing an advantage
Strong initiative and enthusiasm to take on new tasks
2-3 years experience as a Marketing Assistant / Coordinator

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

the LEGO Group

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Associate Brand Manager